Rebel Kitchen
Health with attitude
Mystery worked strategically to define the brand positioning and name prior to designing the identity, packaging and website for Rebel Kitchen.
The original website design was a playful & literal interpretation of the fridge in a rebel's kitchen!
At the heart of the Rebel Kitchen brand is the belief in being proactive about health.
This playful, nonconformist brand is on a serious mission to nourish the world one snack at a time. With their no-nonsense tattooed attitude, the first products are a range of kids Coconut Mylk Drinks. 100% Healthy!