Moo Bar & Grill
Bring the Argentine to the capital
In Argentina there is a saying 'Mi Casa es tu Casa' which means 'my home is your home'.
When four London-based Argentinians decided to roll out their Moo Bar & Grill concept in the capital, creating a 'home from home' was just what they had in mind – a place where Londoners could discover there is more to the country than Maradona's 'hand of god' and Tango (though they are justifiably proud of them too!) – somewhere to experience how unique and warm-hearted an Argentine welcome is.
There's more to the food than just steaks (although, of course, they've got those covered!). It's Moo's mission to share with the world street-food classics like Lomitos (Argentina's gourmet hot sandwiches) and Empanadas (celebratory spicy pasties).
Mystery created a brand identity and interior design celebrating the spirit of 'playful discovery', revealing the many varied landscapes of Argentina – from the tip of Patagonia, through the brightly painted streets of La Boca, to the endless prairies of La Pampa – all inspired by a culture that embraces street-art rubbing shoulders with 18th century colonial palaces.
This 'anything goes' attitude was inspiration for the furniture 'up-cycled' from builder's pallets, and brightly painted reclaimed doors, which we've ingeniously turned into tables.