The fast-growing tea concept

Bubbleology, is an exciting new tea-bar concept serving bubble tea, a selection of delicious fruit flavoured iced teas, brewed fresh and shaken over ice like a (non-alcoholic) cocktail.

With it’s initial launch in Soho and rapid expansion across London and internationally, the brand has generated sensational press buzz and social media activity for the business.

Inspired by the exacting process behind producing the perfect cup of bubble tea, Mystery conceived the name and defined the strategic brand vision to promote the fun nature of the product through a brand with a vibrant, kitsch and pseudo-scientific character.

Our customers love the brand design that Dan and the team at Mystery have created for Bubbleology, our Soho store must be one of the most photographed cafés in London!


Assad Khan, Founder / CEO Bubbleology

Mystery designed the brand identity, store concept, interior, signage, uniforms, marketing collateral, brand guidelines, franchise manual and acts as the brand guardian for Bubbleology internationally.

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